Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

12/29/2025 Logistics Industry Insights
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Ebay Offers Seller Protections During Australia Floods

Ebay Offers Seller Protections During Australia Floods

eBay has announced a seller protection policy in response to the devastating floods in Australia. This policy provides support to sellers affected in New South Wales, Western Australia, Victoria, and Tasmania. The measures include late delivery rate exemptions, cancellation defect removal, protection against 'item not received' disputes, and removal of negative and neutral feedback. This aims to help sellers navigate the challenges posed by the floods. To qualify for the protection, sellers are required to upload valid tracking information promptly.

12/29/2025 Logistics
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China Southern Launches Dualpreinspection Crossborder Cargo Station

China Southern Launches Dualpreinspection Crossborder Cargo Station

China Southern Airlines Logistics has launched the first 'Double Pre-Clearance' cargo station in the Guangzhou Baiyun Airport Free Trade Zone. This facility integrates civil aviation security and customs inspection, significantly improving cargo clearance efficiency and promoting the development of cross-border logistics in the Guangdong-Hong Kong-Macau Greater Bay Area.

08/04/2025 Logistics
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Guide to Exporting Class 6 Hazardous Materials Released

Guide to Exporting Class 6 Hazardous Materials Released

This article details the export process for Class 6 dangerous goods (toxic and infectious substances), including booking information, packing precautions, and customs clearance key points. It emphasizes the importance of MSDS and dangerous goods packaging certificates, as well as safety protection measures during packing. The aim is to help companies successfully complete dangerous goods exports. Special attention is given to proper documentation and adherence to international regulations to ensure safe and compliant shipment of these hazardous materials.

08/22/2025 Logistics Encyclopedia
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Guide to Bills of Lading and Delivery Orders in Global Shipping

Guide to Bills of Lading and Delivery Orders in Global Shipping

This article provides an in-depth analysis of the key differences between the Bill of Lading (B/L) and the Delivery Order (D/O) in international ocean shipping. It clarifies their respective functions, usage scenarios, and property rights attributes. The paper details the cargo release process from B/L to D/O and offers practical operational considerations, aiming to help readers understand the ocean shipping cargo release process, avoid delays and losses. It highlights the importance of understanding the nuances of each document for smooth and efficient international trade.

09/26/2025 Document Interpretation
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Crossborder Ecommerce Adopts Semimanaged Models

Crossborder Ecommerce Adopts Semimanaged Models

This paper delves into the evolution of cross-border e-commerce managed models, focusing on the core value and challenges of the semi-managed mode. By comparing the strategic layouts of SHEIN, Temu, and TikTok Shop, it provides operational strategy references for cross-border e-commerce sellers, helping them accurately position themselves in the fierce market competition and achieve breakthroughs. The analysis aims to equip sellers with insights to navigate the complexities of the semi-managed approach and optimize their performance within this evolving landscape.

05/13/2024 Logistics Industry Insights
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Guide to Safe Limited Quantity Shipping for Dangerous Goods

Guide to Safe Limited Quantity Shipping for Dangerous Goods

Troubled by the lack of a Dangerous Goods Packing Certificate for exporting hazardous materials? This article unveils the alternative solution of "Limited Quantity Declaration." It details the principles, scope, operational key points, and precautions of limited quantity packaging, helping you smoothly solve the challenges of dangerous goods export. Ensure your cargo reaches its destination safely and compliantly by understanding and utilizing this method. This allows for the export of small quantities of certain hazardous materials without the full requirements of a dangerous goods packing certificate.

03/11/2024 Logistics Encyclopedia
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Trade Documentation Guide How to Avoid Common Mistakes

Trade Documentation Guide How to Avoid Common Mistakes

This article, based on the user profile of Sherry_2007 on the Consolidation Shipping Guide forum, explores the challenges faced by newcomers in foreign trade documentation and offers advice. It emphasizes the importance of information acquisition, practical experience, communication skills, and risk awareness, as well as the value of utilizing forum platforms for learning and exchange. The article encourages beginners to actively participate, continuously learn, and ultimately become excellent documentation specialists. It highlights key areas for focus and provides a pathway to success in the field.

08/23/2025 Document Interpretation
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Qatar SWIFTBIC Codes Guide for International Transfers

Qatar SWIFTBIC Codes Guide for International Transfers

This article provides a comprehensive guide to Qatar SWIFT/BIC codes, designed to help individuals and businesses navigate cross-border remittance challenges with ease. It covers the definition and importance of SWIFT/BIC codes, methods for finding them, and a compilation of codes for major Qatari banks. The guide also addresses frequently asked questions, offers security tips for cross-border transfers, and recommends online search tools to empower readers in international finance. This resource aims to facilitate smoother and more secure cross-border financial transactions.

09/02/2025 International Settlement
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